FOUR NEW EYE SHADES JOIN THE PRIME RANGE
We’d been wanting to expand our PRIME range of wooden eye pencils for some time. The shades we already had were working really well, and they all had one thing in common: they were saturated, matte and very easy to add to any collection.
But something was missing.
Cloud Dancer: ethereal makeup
Some colours don’t arrive to shout. They arrive to change the air.
Cloud Dancer, the PANTONE shade chosen as Color of the Year 2026, speaks precisely to that: calm, lightness, and a cleaner, softer, more essential kind of beauty. An airy white, almost suspended, understood not as the absence of colour, but as a starting point.
From this idea, our Cloud Dancer collection was born: a pencil proposal inspired by cool light, pearlescent reflections, and the kind of makeup that feels weightless, yet transforms.
SEASONAL CHROMA: THE TREND THAT MAKES COLOR MAKE SENSE
At Pencil Factory by JOVI Cosmetics, we are constantly analyzing trends—not just to understand what’s happening, but to turn them into real, workable proposals our clients can actually bring to life.
Seasonal color analysis is one of those cases… and we’re very excited to introduce our latest launch: Seasonal Chroma.
